It’s not too late to register for our virtual summit on commerce media trends, taking place tomorrow, May 9. Join us to learn about the trends, strategies, and innovations shaping this fast-growing space—straight from the experts. |
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MAY 8, 2025 |
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Where will Eataly open several new locations this year? |
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A) Rockefeller Center B) MSC World America C) American Dream mall D) JFK Airport |
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TOP STORY |
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As retail spending slows down, consumers are increasingly using the same feeds that fuel impulse shopping to bond over the collective desire to curb their spending. This makes an influencer strategy embedded in value and relatability crucial. |
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US consumer spending rose just 1.8% YoY in Q1 2025—a drop from 4.0% in Q4 2024, per the US Commerce Department. 45.6% of consumers say a similar lifestyle makes them trust an influencer’s opinion, compared to 19.8% who trust those with a high follower count, per a 2025 Grin survey. |
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The top reason consumers are “deinfluenced,” or talked out of buying something based on social media content, is because they don’t trust the influencers who promote the products (32%), per a July 2024 Credit Karma survey. |
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IN THE NEWS |
SNAP rollbacks could shrink grocery baskets and curb discretionary spend. A wave of proposed policy changes could reduce or eliminate SNAP benefits for millions of the 42.1 million Americans who rely on the program—just as tariffs, inflation, and the resumption of student loan payments are already squeezing household budgets. Read online |
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Other headlines: |
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Tariffs give ThredUp a tailwind as it rethinks model to capture market share. ThredUp is dropping all fees for branded resale shops and offering its logistics and technology infrastructure to partners for free. Read online
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Disney’s parks business weathers global uncertainty, expands to Abu Dhabi. In addition to its streaming success, Disney posted strong quarterly results for its Experiences division, led by rising income from US theme parks, cruises, and vacation offerings. Read online
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Shein, Temu sales slide after tariff price hikes. US sales at Temu and Shein dropped precipitously after both marketplaces raised prices, according to an analysis of credit and debit card data by Bloomberg Second Measure. Read online | | | |
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ANALYSIS |
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Doing Things, a company of 40 creator-led brands including OverheardLA/NY and Recess Therapy, is ready to evolve from a meme account incubator into a comprehensive media company. |
For starters, Doing Things has appointed creator Jake Krantz as creative director, expanding a partnership that began in 2023. |
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In this new role, Krantz will focus on expanding the company’s “fast turn” video strategy, creating six to 15-second videos optimized for social platforms like TikTok and Instagram.
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“Jake is somebody that our internal creative team always just loved. He is one of the most talented creators on social media that fits our sense of humor and what we are trying to do in our company,” said Sam Graviet, vice president of creative at Doing Things. |
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“We are OG creators,” said Jon Henson, vice president of talent and business development for Doing Things. “We know how to connect with audiences, but you know, in some instances, there’s only so much you can do without that extra human component, and that’s where the creators come in and are really useful.” |
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