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MAY 9, 2025 |
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Key stat: US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform. |
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Beyond the chart: |
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Use this chart: Marketers can use this chart to gauge how their audio-based strategies align with listenership, particularly around age groups. They can also use it as a baseline to assess the performance of campaigns on the specific audio apps. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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