Using a unique mix of highly personal memoir, investigative journalism, and the latest research from neuroscience and experimental psychology, Will Storr reveals how the stories we tell ourselves about the world invisibly shape our beliefs, and how the neurological “hero maker” inside us all can so easily lead to self-deception, toxic partisanship and science denial.

In a blend of memoir and science, a psychologist presents a “thoughtful exploration” of autobiographical memory (Booklist).

#1 Wall Street Journal bestseller

Ignite a Shift is a must-have tool for leaders and persuaders looking to ignite their thinking and make tangible changes in their everyday behavior.

In this “tour de force of modern nature writing,” a passionate naturalist explores what it’s really like to be an animal—by living like them (The Guardian, UK).