An SDR called me last week, panicked.
He was making 100+ dials a day.
All rejections. Hard-stops. Tons of NOs
He said: “It feels like I’m cold calling into the void.”
I joined a call block session.
What I heard made it obvious:
“Hi, is this John? I’m with XYZ company, did I find you in a bad moment? Just
wanted to share that we help businesses like yours [vague benefit]. Do you have
30 seconds?”
Results? Do I really need to say it?
The problem?
Generic, zero-context, robotic intros.
No trigger. No relevance. No reason to care.
In today’s world, especially
with Apple’s new Call Screening coming this
fall, you’ve got less than 2 seconds to prove
you’re worth listening to.
The fix: Use a "trigger + insight" opener.
Real example from a rep I trained in May:
“Hey John, I saw you just rolled out HubSpot company-wide. I’ve worked with 3
other RevOps teams in that stage, and I spotted a quick opportunity you
might’ve missed. Mind if I share?”
Result:
✅ 71% let him talk
✅ 27% booked meetings
✅ 3 deals in 30 days
Here’s the exact structure I teach:
1. Personalize using a trigger
(New role, tech stack, hiring, content interaction)
2. Lead with insight, not a sales pitch
(Talk about what you saw, not what you sell)
3. Ask permission to share value
(Not "do you have a minute", but “can I share an idea?”)
You don’t need new scripts.
You need a smarter reason to be calling.
I help sales teams build high-impact cold call frameworks that cut through the
noise, and actually get results.
Want me to do the same for you or your whole team?
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