July 1, 2025
| Today’s news and insights for marketing leaders
An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references.
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The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.
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The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.
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Unlike an unending tide of emails, direct mail is more memorable and trusted by consumers. Discover nine actionable ways to combine direct mail and digital marketing for maximum impact in
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Exclusive
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
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To cut through the noise in today’s competitive market, brands and businesses need to change their definition of success. Explore strategies for building long-term value for your customers in this playbook.
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