A year defined by football.

Since adidas’ inception, football has been intertwined with the brand’s story, and for the past several decades, the sport’s influence has transcended the pitch – becoming a creative muse on the streets, on the runway, and deep in the archive. A global language of passion, movement, identity, and expression: as the brand continues to innovate for the world’s leading athletes in the realm of performance gear, adidas Originals celebrates football culture outside the stadium, in the streets, and at the after parties.

During Paris Fashion Week Men’s SS26, the brand showcased its storied past in the game with a display brought directly from the brand’s archive in Germany, alongside a first look at how the Three Stripes’ designers and collaborators (Willy Chavarria, Wales Bonner, and Y-3) are bringing football style codes to the streets for the coming season – including a reveal of the exclusive F50 MEGARIDE silhouette and upcoming collaborations continuing to advance football style.