Hi there,

Marketers spend significantly on in-store digital advertising, but they may be overestimating its impact. In a new survey, 71% of marketers told us they believe consumers are influenced by these promotions. But, only 32% of consumers said in-store digital ads swayed their behavior.

Download our new research report, “Perception vs. Reality: The In-Store Advertising Disconnect,” for insight on ways marketers can improve outreach, create more valuable consumer experiences, gauge the long-term impact of messaging, and more.

AVAILABLE NOW

Enjoy!
Emmy Liederman
Analyst, Media Content
EMARKETER

Created in partnership with Placer.ai.