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JULY 2, 2025 |
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Key stat: US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025—a 66.8% compound annual growth rate (CAGR), per our May 2025 forecast. |
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Beyond the chart: |
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The major jump in financial media ad spend demonstrates how important first-party data-driven ad solutions are to marketers.
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Retail media networks like Amazon and Walmart paved the way. Financial services are now following suit, creating financial media networks that monetize user engagement.
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While still smaller than retail media, financial media networks are among the fastest-growing digital ad channels. |
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Use this chart: Marketers can make the case for investing early in financial media networks and tracking emerging financial media networks, which may have more inventory at a lower price. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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