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JULY 2, 2025 |
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True or false? More than 80% of US agency and brand-side advertisers are advertising on podcasts. |
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TOP STORY |
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“Friday, Friday, Friday,” begins Amtrak’s recent viral social media video, in the retro style of monster truck ads. The content, which goes on to encourage train travel as summer begins (on Friday), has received over 500,000 shares across platforms, per Amtrak. |
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"We recognized, in order to garner ridership, we need to break through. We need to be really different and captivate travelers' attention," said Jessica Davidson, vice president of digital and brand management at Amtrak. |
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Here’s how Amtrak got the formula for viral success just right and how social media marketers can follow in their tracks. |
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IN THE NEWS |
Snap wants in on the surge in attention metrics. Snapchat is debuting an attention metric for advertisers through partnerships with Integral Ad Science (IAS), Lumen Research, and DoubleVerify, the company announced Monday. Read online |
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Other headlines: |
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While gaming’s reach remains massive, advertisers still hesitate to invest. Despite its massive reach, gaming still accounts for less than 5% of worldwide media investment, per Dentsu’s 2025 Gaming Trends report—indicating a disparity between where audiences spend their time and where advertisers invest. Read online
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Podcast ad spending intention reaches a new high as over three-quarters of advertisers invest. Podcast ad spending intention will reach an 11-year high in 2025, and more advertisers are investing in the medium than ever, per a Cumulus Media and Signal Hill Insights report. Read online | | | |
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ANALYSIS |
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Once valued at $100 billion in 2015, Walgreens Boots Alliance has seen its market value plummet to approximately $10 billion today, with shares down 45% in the last 12 months—making it the worst-performing stock in the S&P 500 in 2024. |
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The company recently agreed to be acquired by private equity firm Sycamore Partners after posting a nearly $9 billion net loss in fiscal 2024. |
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"The retail plus pharmacy model as we know it, which relies heavily on customer traffic in the front of the store, needs to be tweaked or modified," said our analyst Rajiv Leventhal on a recent episode of "Behind the Numbers." |
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PODCAST |
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On today’s episode, we discuss Walmart’s current recipe for success and the technology that’s most likely to propel them into the future. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Quad. |
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