Dear ,

We are writing to inform you about important updates to our Privacy Notice, effective July 1. At PMI, we are committed to protecting your privacy and ensuring transparency in how we handle your personal information.

A summary of the changes is set out below:

1. Purposes of Processing:

We have provided further information on the use of personal data for adverse events as reported to us, in addition to clarifications on the coaching activities we provide on the use of our products, how we keep you informed of regulatory changes that may impact our products and finally some updates on the targeted digital advertising.

2. Artificial Intelligence (AI):

We have introduced a new section detailing the use of AI in enhancing consumer experience, including chatbots and machine learning for personalized interactions and fraud prevention.

3. Retention Periods:

We have updated the retention section to reflect our internal rules for marketing communications and device data and to ensure compliance with data protection regulations.

4. Subject Rights:

We have elaborated further on your data subject rights including the right to challenge certain automated decisions as well as the data portability rights allowing you to receive and transfer your data.

5. Protection of Information:

We have updated the section entitled "How do we protect information about you?" to explain our current security measures.

6. General Language Improvements:

We have conducted general enhancements to the clarity and readability of the Privacy Notice.

Visit the following link to read the full updated notice.

Why have we made these changes:
These updates were made to ensure our Privacy Notice remains up to date with our current practices, compliant with evolving data protection regulations and to enhance the clarity and transparency of our data processing practices. Additionally, we have included new sections to address the use of AI and to provide more detailed information on your rights and our data retention policies.

Impact on you:
Currently, there is no impact on how we handle your personal information. These changes are intended to provide you with more detailed information and to ensure our practices are aligned with the latest legal requirements. Your data will continue to be processed in the same secure and responsible manner as before.

Contact information: If you have any questions or concerns about these changes, please contact us at contact.ph@IQOS.com.