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Editor’s note: Chart of the Day will not publish on Friday, July 4, due to the Independence Day holiday in the US. |
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JULY 3, 2025 |
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Key stat: US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast. |
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Beyond the chart: |
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More than half (58%) of advertisers are interested in advertising on non-retail media networks, according to a December 2024 Skai and Path to Purchase Institute survey.
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The primary objectives of commerce media campaigns are sales/conversions (26.3%) and brand awareness (21.4%), per a January M+C Saatchi survey. |
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Use this chart: As commerce media expands beyond retail, marketers can use this chart to consider how first-party data from partners like financial services and fitness brands can benefit them. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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