“I thought the remake was a cynical cash-grab. Not much cash to grab it seems.” Those are the words of director Alex Proyas writing on Facebook in response to the opening weekend box office for Lionsgate’s 2024 remake of The Crow. Proyas directed the original 1994 cult classic, which starred Brandon Lee and became a hit even after the actor’s untimely passing on the set of the dark and gritty comic book adaptation. Whether or not Proyas’ jab was in poor taste is up for debate, but one thing is undoubtedly true: There was not much cash to grab. Directed by Rupert Sanders, last year’s The Crow opened to just $4.6 million on its opening weekend, barely cracking the Top 10 at the U.S. box office. Less than a month later, it was out of theaters entirely, having grossed a grand total of $24 million worldwide against a reported $50 million budget. By anyone’s definition, it was a flop. But why? What exactly turns a would-be blockbuster into a flop? And who makes that call? “Sometimes, there is the financial version of missing expectations and then there is the court of public opinion,” Shawn Robbins, director of movie analytics at Fandango, tells Inverse. Robbins, who is also the founder and owner of Box Office Theory, which specializes in forecasting and analysis, adds: “A hit in financial terms is not always a hit in audience terms.” A movie can open big but then fall off very quickly, often due to lackluster reception. Think Marvel’s Ant-Man and the Wasp: Quantumania, which posted a record opening for the Ant-Man franchise but then fell off a cliff in its second weekend and never fully recovered. Unfortunately for Lionsgate and The Crow, it opened poorly and continued to sink from there. The Crow offers us a case of the most clear-cut flops in recent years. What went wrong with this remake reveals a lot about Hollywood financiers, the fickle needs of moviegoers, and why movie-making is such a big risk, no matter how beloved or large the franchise. |