There once was a time when a piece of software would be loaded from a disk onto your computer. And that was that; the software lived on that computer in perpetuity. Over the last 25 years, that relationship between software provider and user has evolved drastically, transforming how the entire tech industry operates in the process. The growth of cloud computing and widespread internet connections gave rise to a new model for how businesses and people alike access digital technology: software as a service, or SaaS. That model boosted a generation of bootstrapping startups that might not otherwise have been able to afford top-shelf enterprise software. Now, a new revolution in giant generative AI models could be poised to further shift tech industry business models. Back-SaaS: But let’s back up. In September 2003, Adobe, already one of the top software makers in the world for graphic design, bundled its various offerings—Photoshop, Illustrator, InDesign, and others—into a Creative Suite for the first time, setting the stage for the monumental shift to the web-only Creative Cloud nearly a decade later. Keep reading here.—PK |