Prime Day 2025 is officially live, which means the floodgates of flash sales, lightning deals and “wait, this is actually a good price” moments are open. You could scroll for hours, but we already did that for you (we’ve been awake since 4 AM, thankyouverymuch).

We’ve sorted the standouts from the scroll-past-its, the gadgets that are genuinely worth buying, the beauty products we’d restock anyway and a few under-$25 wins that are just fun to throw in your cart.

Treat it like a sport. Or a strategy game. Or just an excuse to replace that one thing in your house you keep complaining about.

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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this newsletter are those of the NBC Select editorial staff's alone, and have not been reviewed, approved or otherwise endorsed by any third party. Pricing and availability are accurate as of publish time.