The creator-to-Hollywood pipeline is only getting stronger, and Tubi is carving out its segment.

In June, the streamer introduced Tubi for Creators, a program that will bring six YouTube creators’ content to the free platform as part of a broader build-out of original- and creator-led programming.

The initial cohort of creators includes Dan and Riya, FunnyMike, Jubilee, Kinigra Deon, Mythical Entertainment, and Watcher; in the week since launch, they have brought 1,200 episodes of licensed content to Tubi, according to Rich Bloom, Tubi GM of creator programs and EVP of business development.

It’s just the beginning for more creator content on Tubi, which last year announced Stubios, an initiative that, according to Bloom, is focused on platforming short-form creators and helping them transition to longer-form content. (Tubi for Creators, meanwhile, will home in on creators that are already making long-form, higher-production content.) In the next phase, Tubi plans to offer production support and onboard additional creators whose long-form content could fit on the platform.

“These six creators are really a starting point, but they do reflect, in general, our approach, which is to bring in creators that align with the diversity and depth of our content catalog and our audience,” Bloom told us.

Continue reading here.—JN

TikTok might be sticking around in the US, but it may not be the TikTok you know.

Aside from that one dark day in January when the app was temporarily unavailable, it’s been nothing but delays when it comes to the enforcement of the TikTok divest-or-ban law that passed last year. Last month, for the third time since taking office, President Trump issued a legally questionable executive order delaying the US operations’ required sell-off date, which keeps the app up and running in the US until September 17. Now, it seems TikTok may be working on a new, US-specific version of the app to avoid a ban ahead of the latest deadline.

According to The Information, TikTok is developing a spinoff app, known internally as “M2,” that could become available to US users on September 5 ahead of a potential sale of the platform’s US business to a group of investors including Oracle, one of the many interested buyers to have thrown their hat in the ring in recent months.

Last week, Trump indicated he had a group of “very wealthy people” ready to buy TikTok’s US operations and said he would begin speaking with Chinese officials about a sale this week, though on Monday, a Chinese Foreign Ministry spokesperson declined to confirm any talks. Without sign-off from the Chinese government, which Trump has had less-than-cordial relations with (and which he threatened with an additional 10% tariff on Sunday), the sale cannot go through.

Read more here.—KH

You’ve heard of NBA Twitter. Now, get ready for NFL Reddit.

Like on many social media platforms, sports communities tend to gather on Reddit to discuss everything from memes to stats. The platform is home to more than 1,000 active sports communities generating 249 million monthly engagements, according to data Reddit shared last year.

“Reddit has always been a home for the leagues and the fans,” Jonathan Flesher, Reddit’s VP of business development and partnerships, told Marketing Brew at Cannes Lions. Even so, there wasn’t historically “much of a holistic push behind” partnering with teams and leagues, he said.

But last summer, Reddit “took a page out of Twitter’s book,” Fletcher told us—in part thanks to Reddit’s head of content partnerships, Sarah Rosen, who previously worked at the company now known as X. At that point, Reddit started working more deliberately with sports organizations through a partnership program that’s designed to create additional sports content for users and advertisers alike.

A year later, Reddit is continuing to grow the program, he said, especially among sports communities outside the US.

Continue reading here.—AM