The creator-to-Hollywood pipeline is only getting stronger, and Tubi is carving out its segment. In June, the streamer introduced Tubi for Creators, a program that will bring six YouTube creators’ content to the free platform as part of a broader build-out of original- and creator-led programming. The initial cohort of creators includes Dan and Riya, FunnyMike, Jubilee, Kinigra Deon, Mythical Entertainment, and Watcher; in the week since launch, they have brought 1,200 episodes of licensed content to Tubi, according to Rich Bloom, Tubi GM of creator programs and EVP of business development. It’s just the beginning for more creator content on Tubi, which last year announced Stubios, an initiative that, according to Bloom, is focused on platforming short-form creators and helping them transition to longer-form content. (Tubi for Creators, meanwhile, will home in on creators that are already making long-form, higher-production content.) In the next phase, Tubi plans to offer production support and onboard additional creators whose long-form content could fit on the platform. “These six creators are really a starting point, but they do reflect, in general, our approach, which is to bring in creators that align with the diversity and depth of our content catalog and our audience,” Bloom told us. Continue reading here.—JN |