Hi there,

With over 75% of new FDA approvals in the specialty category, the traditional reliance on retail pharmacy data is no longer sufficient to support commercial sales and marketing leaders who are responsible for driving brand growth and financial performance.

Our new how-to guide explains how to leverage prescriptions and procedures for more complete visibility and market insights at every level—from national to HCP.

Inside, you'll discover how to:

• Improve competitive intelligence by identifying and filling critical data gaps
• Segment customers with a truly comprehensive market view
• Prioritize prescribers based on their true volume and potential
• Build more accurate forecasts that reflect real-world demand
• Establish balanced territory designs for optimal sales performance

If you’re ready to elevate your data strategy to identify, prioritize, and reach more relevant prescribers for your brand, get started with a free data assessment.