Dear Industry Leader,   Fuel your next big marketing breakthrough. Get inspired by powerful tech-led marketing campaigns that stole the spotlight at the ET MarTech+ Awards last year.   Be advised: Inspiration overload ahead. Sharp thinking and strategic upgrades may follow.   Nominate before 18th July Brand & Agency Partners: Zomato & CleverTap Campaign Name:   Boosting Loyalty and Lifetime Value with Contextual Connections Zomato teamed up with CleverTap to serve marketing that’s as spicy as the biryanis on their platform. By tapping into user habits (hello, breakfast skippers) and cricket fever, they delivered hyper-personalized nudges across WhatsApp, push notifications, and more. A World Cup flash sale + prediction game = total fan frenzy. The results? 15% spike in orders, 5x revenue via WhatsApp, 1.5x CTR boost, and 20% jump in transactions. With real-time segmentation and clever contextual nudges, medium and heavy users leveled up to loyalists.   Brand & Agency Partners: Netcore Cloud Campaign Name: BigHaat x Netcore Cloud BigHaat went full agri-tech with Netcore Cloud, and the results showed green shoots early on. By rolling out multilingual, no-code nudges and smart WhatsApp carousels, they turned farmer engagement into a bumper harvest. From cart nudges to crop advisory, BigHaat used hyper-personalized, omnichannel journeys to guide 20M+ farmers at every digital touchpoint. The payoff? A massive 7.2X ROI, 3.7X jump in CTR, 36% lift in conversions, and 83% boost in WhatsApp conversions. Oh, and 48% delivery rates via push? That’s no small potatoes.   Brand & Agency Partners: Swiggy Instamart & RevX Campaign Name: Swiggy Instamart Leverages RevX for Big Results Swiggy Instamart teamed up with RevX to turn scrolls into orders, and did it at scale. Targeting non-transacting users across 30+ cities, they launched a data-driven, multilingual, moment-marketing blitz featuring everything from IPL to mango season and even Star Wars collabs. The results? A 2.7X spike in orders, 40% CTR boost, 20% drop in cost per order, and ~35% repeat customers. With 9.71M + users reached and Gen AI creatives in play, this Q-commerce rocket didn’t just retarget,  it redefined performance.      If you do not want to receive this mailer, you can from our mailing list. ETBrandEquity.com (Times Center), FC - 6, Film City, Sector 16A, Noida - 201301, Uttar Pradesh, India     
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Dear Industry Leader,

 

Fuel your next big marketing breakthrough.

Get inspired by powerful tech-led marketing campaigns that stole the spotlight at the ET MarTech+ Awards last year.

 

Be advised: Inspiration overload ahead. Sharp thinking and strategic upgrades may follow.

 

Nominate before 18th July

Brand & Agency Partners: Zomato & CleverTap

Campaign Name:   Boosting Loyalty and Lifetime Value with Contextual Connections


Zomato teamed up with CleverTap to serve marketing that’s as spicy as the biryanis on their platform. By tapping into user habits (hello, breakfast skippers) and cricket fever, they delivered hyper-personalized nudges across WhatsApp, push notifications, and more. A World Cup flash sale + prediction game = total fan frenzy. The results? 15% spike in orders, 5x revenue via WhatsApp, 1.5x CTR boost, and 20% jump in transactions. With real-time segmentation and clever contextual nudges, medium and heavy users leveled up to loyalists.

 

Brand & Agency Partners: Netcore Cloud

Campaign Name: BigHaat x Netcore Cloud


BigHaat went full agri-tech with Netcore Cloud, and the results showed green shoots early on. By rolling out multilingual, no-code nudges and smart WhatsApp carousels, they turned farmer engagement into a bumper harvest. From cart nudges to crop advisory, BigHaat used hyper-personalized, omnichannel journeys to guide 20M+ farmers at every digital touchpoint. The payoff? A massive 7.2X ROI, 3.7X jump in CTR, 36% lift in conversions, and 83% boost in WhatsApp conversions. Oh, and 48% delivery rates via push? That’s no small potatoes.

 

Brand & Agency Partners: Swiggy Instamart & RevX

Campaign Name: Swiggy Instamart Leverages RevX for Big Results


Swiggy Instamart teamed up with RevX to turn scrolls into orders, and did it at scale. Targeting non-transacting users across 30+ cities, they launched a data-driven, multilingual, moment-marketing blitz featuring everything from IPL to mango season and even Star Wars collabs. The results? A 2.7X spike in orders, 40% CTR boost, 20% drop in cost per order, and ~35% repeat customers. With 9.71M + users reached and Gen AI creatives in play, this Q-commerce rocket didn’t just retarget,  it redefined performance. 

 

 

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