July 10 - How CMOs tackled H1 challenges | Sprite taps into Gen Z’s spicy affinity

Sprite leans into Gen Z’s love for spicy flavors with global campaign; WPP names Microsoft vet CEO in sign of AI’s rising role in advertising; 7 successful marketing campaigns that met 2025’s chaos with determination; How State Farm is stepping up its gaming-focused reality series

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Daily Dive

July 10, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Campaign Monitor

AI ate your traffic

AI overviews are gutting search. Learn how top brands are using email to fight back.
Read the article.

Deep Dive

How CMOs tackled challenges in H1 2025 — and what they must do next

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.

Sprite leans into Gen Z’s love for spicy flavors with global campaign

“Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

GEO: How to optimize content to appear in genAI responses

To make it in the AI-disrupted future, learn how to give your content the best chance at being cited by ChatGPT, Claude, and every bot on the block. Read now.