| In the latest episode of CSP's "At Your Convenience" podcast, Vice President of Content Strategy Abbey Lewis sits down with Marc Walkin, head of marketing at Qsic. Walkin makes a compelling case for why convenience stores represent an ideal environment for strategic audio: "What makes c-stores so unique is first, they're highly impulse-driven relative to other channels," Walkin explains. "Any audience that is more impulse-driven is obviously more susceptible to ads that could change behavior." |
