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July 10, 2025
| This week’s mobile news and insights for marketing leaders
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
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While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.
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Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts So Good” push.
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Deep Dive
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.
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The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.”
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Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.
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With next-gen entertainment in mind, Robmix will provide support around on-site and off-site IP development related to the popular gaming platform.
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