Companies like Roku, Amazon Web Services and Synamedia have started using AI and improved metadata to offer customized content, particularly in live sports. Executives say that this approach can help increase engagement and reduce churn.

More than 40% of global streaming users say they are spending too much on the product, with 35% indicating plans to cancel at least one service in the coming year, a Simon-Kucher study reveals. Nearly half of those considering cancelling a subscription say they would stay if a less expensive, ad-supported option were offered.

Microsoft will invest over $4 billion in cash and services to expand access to AI education and training for students, educators and workers through schools, colleges and nonprofits. The initiative includes the launch of Microsoft Elevate Academy and aims to certify 20 million people in AI skills globally.

Linda Yaccarino posted on X her resignation as CEO, ending her tenure of just over two years, expressing gratitude to Elon Musk and highlighting the company's turnaround. Yaccarino's decision to step down comes shortly after a high-profile incident involving X's AI tool, Grok, which posted antisemitic and pro-Hitler content, and has led to public speculation about her reasons for leaving.