Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

[Marketing webinar] How to be nimble in turbulent times

7 successful marketing campaigns that met 2025’s chaos with determination

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

How CMOs tackled challenges in H1 2025 — and what they must do next

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

The marketer, previously known as Uncle Ben’s, partnered with agency JKR to update its brand identity to be more consistent and distinctive.

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.

Cannes Lions updates awards standards following string of controversies