Consumer Technology Association SmartBrief
Prime Day sales beat forecast with $24.1B in online revenue
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July 14, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Roblox logo seen on a smartphone and a pc screen. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
A wave of high-value game sales is sweeping through the Roblox platform, driven by a December update that simplified ownership transfers. The change has enabled a surge in acquisitions, with developers -- many of them teenagers -- selling popular titles for millions. Notable sales include the transfer of Brookhaven RP and record-breaking games like Grow a Garden, with most deals happening over Discord and attracting growing investor interest.
Full Story: Yahoo (7/14) 
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Smart Home
Apple has offered $150 million annually for the US rights to Formula One races, a deal that would mark the streamer's third major sports deal after Major League Baseball and Major League Soccer, sources said. ESPN, whose $90 million deal ends this fall, does not plan to counter Apple's offer, citing fiscal responsibility.
Full Story: The Wall Street Journal (7/11) 
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Gaming
Mario Kart game showing Cow as a rideable character, riding a radio on a wire course
(Nintendo of America/YouTube)
Nintendo's new Mario Kart World game has sparked viral buzz by turning a once-minor cow character into a playable racer and unexpected social media star on TikTok and Instagram. The move has earned praise for keeping the game lighthearted, playful and fun.
Full Story: The New York Times (7/13) 
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Tech News
The merger of Chrome OS and Android is accompanied by the release of Android 16, which introduces several desktop-oriented features. Key updates include a dedicated desktop mode, advanced window management, enhanced support for external displays, and improvements in app adaptability for large screens, positioning Android as a more capable platform for desktop-like tasks.
Full Story: Engadget (7/14),  Android Authority (7/14) 
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Retail Trends
TechRadar
(Future)
US online sales from Amazon's recent four-day Prime Day summer sales event came in at $24.1 billion, surpassing projections and marking a 30.3% increase from a year ago, according to Adobe. Sales were strong in office supplies, electronics and home improvement, and mobile shopping accounted for more than half of transactions. The event spurred a wave of promotions across the retail industry, with deep discounts and consumer anticipation of new tariffs contributing to the sales surge, and this year's online total equaled the impact of two traditional Black Friday events.
Full Story: Forbes (tiered subscription model) (7/12) 
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Association News
Did you know CTA members are eligible to save on the application fee? With five new categories for 2026, the world-renowned CES Innovation Awards program celebrates outstanding design and engineering in consumer technology products. Apply today -- must be a CES® 2026 exhibiting company to qualify.
Wireless connectivity is foundational to consumers' daily lives. Explore CTA's newest report to uncover what consumers are looking for when wirelessly connecting their smartphone to other devices. Access now -- complimentary for CTA members.
The future is now. Digital twins are transforming industries and unlocking bold innovation. Listen in as CTA's Brian Comiskey breaks it all down on the Siemens Optimistic Outlook podcast with host Barbara Humpton, CEO of Siemens USA.
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SmartBreak
July 14 is Shark Awareness Day. In the Pixar movie "Finding Nemo," what species of shark is Anchor?