For ear-piercing studio Studs, an experiential retail setting was the only natural way to offer (and sell) its services. Launched by chief executive officer Anna Harman and co-founder Lisa Bubbers, Studs opened its first two stores in 2019, but it quickly closed shop due to the Covid-19 pandemic. After shifting its focus to e-commerce in 2020 and 2021, Studs began a rapid store expansion in 2022, nearly quadrupling its retail fleet in just four years. Since 2022, Studs has opened roughly eight to 10 stores a year, including stores in new cities, relocating storefronts, and expanding within high-volume locations. Retail now makes up 85% of the brand’s revenue structure, and Harman stated the rapid retail expansion has increased revenue by 2,000% since 2020. Keep reading here on Revenue Brew.—LI |