TWICE SmartBrief
There's More to See Than Meets the Eye At 2025 CEDIA Expo/CIX | Consumers to cut back on essentials to cover holiday purchases | Amazon Prime Day 2025 racks up record sales figures, company says
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July 15, 2025
TWICE SmartBrief
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Top News
How Context-Aware Edge AI Sensors Will Redefine Consumer Electronics
Imagine a drummer, lost in the groove, her mind focused solely on her music. She pauses, looks at her smartphone, not for the time, but to get instant feedback on her performance: tempo, precision, and even technique. The smart drumsticks in her hands have been collecting real-time data, measuring her beat, force, and rhythm with accuracy. The smartphone connected to these drumsticks offers immediate guidance on how to improve and pinpoint areas for refinement.
Full Story: TWICE (7/15) 
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SKYWORTH Clarus Outdoor Full Sun TV: Shines Under the Sun
The SKYWORTH Clarus Outdoor Full Sun TV features a 4K Mini-LED screen with over 3,000 nits, IP66 and IK10 protection, a wide operating temperature range, anti-glare screen for bright sunny environments, the included 100W soundbar provides powerful sound to fill any outdoor space. Learn more
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Industry
There's More to See Than Meets the Eye At 2025 CEDIA Expo/CIX
The 2025 CEDIA Expo/Commercial Integrator Expo (CIX) returns to the Colorado Convention Center in Denver, Colorado, from September 3-6, 2025, and promises to be a comprehensive showcase of new technologies, new products, and new ideas from some of the most important names in residential and commercial systems integration
Full Story: TWICE (7/15) 
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Retail
Holiday shopping
(Matthew Lloyd/Getty Images)
The upcoming holiday season will be shaped by economic pressures. Last year, inflation caused the majority of Americans (85%) to cut back on discretionary holiday spending, with 50% of people saying they are still experiencing economic difficulties, per the report.
Full Story: Retail Dive (7/15) 
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Awards
Enter To Win The Best Of Show Awards At CEDIA Expo 2025
It's back for 2025 -- the Best of Show awards program that celebrates the best custom installation and home entertainment technology launches at CEDIA Expo! Residential Systems, TWICE, and What Hi-Fi? will once again have judges on-site to examine each of the entries and bestow honors on the most deserving.
Here is what you need to know to participate:
The Details
  • What? Nominations for the 2025 CEDIA Best of Show Awards, presented by Residential Systems, TWICE, and What Hi-Fi?
  • When? Submissions are open now through midnight, PST on August 22, 2025
  • Why? Benefits included with each of awards entry submission: One full-page advertorial for each nominated product -- with special distinction for winning entries -- in the Best of Show Program Guide, published and distributed digitally to all Future B2B's consumer electronics lists after CEDIA, plus additional promotion and brand exposure in the post-show recap coverage of award winners.
  • How? Everything you need to know, including fees, frequently asked questions, and the nomination form, can be found here.
Full Story: TWICE (7/8) 
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Smartphone
The Samsung Galaxy Z Fold 7
(Future)
The Galaxy Z Fold 7 and Flip 7 represent a big leap forward for Samsung's mobile arm, but they're far from perfect devices. In a new interview, we're getting some insight into the sacrifices made to achieve these new designs, and whether the S Pen could make a comeback in the future.
Full Story: 9to5Google (7/15) 
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Accessories
OneOdio Launches Hybrid ANC Focus A6 Headphones
OneOdio has announced the launch of the Focus A6 Over-ear Active Noise Cancelling Headphones, the company's latest hi-fi listening endeavor.
Full Story: TWICE (7/15) 
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In Case You Missed It
Alliance Unveils GPMI, So Here We Go Again
Over the years, the retirement of several components, such as my beloved five-disc CD player, certainly contributed to reducing the chaos behind the scenes. However, nothing really changed the connection game for me quite like HDMI. One cable that could handle audio and video?
You could almost hear a choir sing "Ode to Joy" as the clouds parted and a rainbow's end took root behind my television. Since then, despite initial opposition, this consumer technology has been embraced at the Pro AV level as well. USB-C is starting to muscle in on its territory, but both connectivity options appear to be thriving. So, I suppose it's as good a time as any to introduce a new interface and disrupt the industry all over again.
Welcome to the party, GPMI.
Full Story: TWICE (7/14) 
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