Have you ever noticed ghost users in your Google Ads change history log? It just shows "AdWords...

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Thursday, July 17, 2025

Search Engine Roundtable

Google Ads Change History Ghost Users - AdWords Administrator

Have you ever noticed ghost users in your Google Ads change history log? It just shows "AdWords Administrator" but doesn't show which user, by name, made the change.

Digiday

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

Implementing the tools hasn’t resulted in layoffs, he said, but it has frozen hires and freed up staff from administrative tasks.

ClearVoice

CV MIC: Vincent Nezzer, VP of Strategic Delivery at Avenue Z

In this edition of CV MIC (Marketers in Conversation), we chat with Vincent Nezzer, freshly promoted Vice President of Strategic Delivery at Avenue Z.

Chief Marketer

Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka

Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams.

Chief Marketer

Essentials for Creative Briefs That Produce Strong Work

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Search Engine Roundtable

Google Ads Expandable Summary Row (Fed vs Asset Metrics)

Google Ads seems to be testing an expandable row in the channel performance report that shows you an overview of your feed-based vs asset-based metrics. You can click on a carrot icon to expand the row and expose the data summary.

Buffer

Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed

Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.

Marketing Dive

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

Social Media Today

Reddit Launches New Age Checking Requirements in the UK

Reddit's moving to align with new UK laws around age restrictions.

Digiday

AI is reshaping Omnicom’s workflow. Its revenue model may be next

Omnicom leans into AI, navigating the costs and trade-offs of automation.

The Muse

A Day in the Life of an Engineering Manager, Mom, and SWE Mentor

Here, Monika Chauhan shares how she established her storied career in STEM and landed at ASML—as well as how she’s helping others pave their own paths.

Adweek

Horizon Takes Over Media Buying for Dave’s Hot Chicken After $1B Sale

Dave’s Hot Chicken previously worked with Initiative but launched a review after organizational changes at the agency signaled the need for a better long-term partner.

EVENTS & LIVE TRAINING