With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.
With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.
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Friday, July 18, 2025
 
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Adweek
HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service
With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.
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Search Engine Roundtable
Google Tests Much Larger Favicons In Search
Google is testing much larger favicons in the Google Search results on mobile.
 
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Blogging Wizard
Why Consistency Beats Virality In Building A Loyal Social Media Following
Do you get discouraged by your follower and engagement counts on social media even though you’re posting consistently and working hard to achieve success? Many influencers plan and create content...
 
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Adweek
Lenovo’s Emily Ketchen on Using AI to Transform Data Into Marketing Solutions
The intelligent device maker thinks of AI as a creative detective.
 
Search Engine Roundtable
Daily Search Forum Recap: July 17, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google announced the June 2025 core update finished after just over 16 days...
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Social Media Today
LinkedIn Shares Updated Ads Success Guide
A heap of valuable pointers for your LinkedIn marketing efforts.
 
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Marketing Dive
Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend
CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.
 
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CMSWire
Preventing AI Hallucinations in Customer Service: What CX Leaders Must Know
From flawed data to legal fallout, hallucinations are a growing risk in AI-powered support. This guide shows how to reduce the damage.Continue reading...
 
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The Ahrefs Blog
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself doesn’t seem good enough to compete in the normal Google search results.…Read more ›
 
Marketing Charts
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
 
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Buffer
TikTok Bulletin Boards: What They Are, How They Work, and Why They Matter
TikTok just introduced Bulletin Boards, similar to Instagram's Broadcast Channels. Here's what you need to know.
 
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Blogging Wizard
How To Use YouTube Shorts To Attract A New Audience
Are you posting to YouTube Shorts, yet? The short-form video trend took social media by storm when TikTok surged in popularity in 2020. Now, YouTube, Instagram and Facebook all have...
 
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EVENTS & LIVE TRAINING
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American Marketing Association
How to Train Your