July 18, 2025 | SIGN UP ![]() Sara Jerde It is clear we’ve entered a new era for search — and we’ve kept up our coverage on the topic accordingly. We’ve covered off everything this week from how zero-click search is changing how small brands show up online to how the next browser wars (and the competition for ad dollars there) are here. We also published one of our signature WTF explainers breaking down what “Google Zero” means as a concept. We also have a new landing page for all zero-click related coverage. Separately, we wrote about how even though there’s more money earmarked for creators, it’s going to fewer places, thus squeezing out mid-tier creators. And how some publishers are using clean-room tech for smarter data targeting. Happy Friday (and lovely to e-meet you if we haven’t already, but don’t get used to seeing me writing this recap. Jim kindly returns from PTO next week). I do, however, write our media weekly on Mondays and trade off writing our marketing weekly with Jim, so consider subscribing to those if you haven’t already. ![]() ADVERTISEMENT ![]() Top stories![]() ![]() ![]() ![]() ![]() Other things to know![]() |