Hi there,

Holiday sales aren’t following the usual patterns—and for the first time in EMARKETER’s history, we’re expecting growth to trail the rest of the retail year. If you’re juggling tighter timelines and leaner budgets heading into Q4, you’re not alone.

On August 7, I’ll be presenting at our upcoming Meet the Analyst Webinar, “Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025,” where I’ll share what the data is telling us—from signs of resilience in ecommerce to the channels that still have room to deliver. I’ll also dig into how to make the most of a shorter window for holiday campaigns. 

Hope you can join me,
Sky Canaves
Principal Analyst
EMARKETER

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