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JULY 25, 2025 |
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Key stat: 58% of US adults have viewed a search result page that included an AI-generated summary, per a March Pew Research Center survey. |
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Beyond the chart: |
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49% of US adults still check traditional links when using AI search tools like Google or Perplexity, according to a May Fractl survey.
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45% of US adults worry that content is AI-generated in search results, per a May Resolve survey. |
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Use this chart: Marketers can use this chart to prioritize concise and authoritative content that surfaces in AI summaries, while still supporting the traditional links that users trust. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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