|
JULY 25, 2025 |
|
Which brands’ consumer base is most likely to express support for DEI initiatives? |
|
A) Toyota cars B) Lowe’s C) Barnes & Noble D) L’Oréal |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Walmart is going all in on AI as it prepares for a future in which more people rely on the technology to work and shop. |
-
The retailer is bringing on Instacart executive Daniel Danker as its head of global AI acceleration, product, and design—a new role that will report directly to CEO Doug McMillon.
-
Walmart is also looking for an AI platforms leader to design and implement AI across its organization. |
|
Walmart is also distilling its existing agentic capabilities into four “super agents,” which it says will improve the experience for shoppers, employees, sellers, and suppliers. |
|
|
|
| | | |
|
IN THE NEWS |
Facing rising competition, Google leans on AI to keep shoppers using its Shopping platform. Google’s dominance in product discovery is under pressure as consumer behavioral shifts and genAI tools reshape how people search, shop, and buy. Read online |
|
Other headlines: |
-
Walmart rides Prime Day coattails, generates bump from Amazon’s sales surge. Exact sales figures remain elusive, but one thing is clear: July has become a high-stakes battleground for summer spending. Read online
-
Airlines and hotels face headwinds as economic uncertainty dampens US travel demand. Companies will need to adjust their strategies by strengthening their loyalty programs and focusing on premium products and international markets. Read online
-
LVMH misses Q2 expectations amid luxury slowdown. Shoppers are less inclined to splash out on expensive purchases as geopolitical and macroeconomic uncertainty dampen sentiment and spending power. Read online | | | |
|
ANALYSIS |
|
|
|
As marketers integrate generative AI (genAI) into their creative workflows, they must ensure the technology enhances, rather than replaces, creativity. Creatives must be active in AI policy development, maintain transparency of AI use, and be thoughtful about the way they use genAI. Brands that balance AI efficiency with human insight will stand out. |
|
“It’s really important for the creative industry to advocate for itself as AI continues to evolve,” Alexia Adana, director of creative tech and innovation at Edelmen, said during Marketing Brew’s Tactical MarTech: The Future of AI, Attribution, and Privacy event last week. Adana argued for “craft-centered” AI use, which she defined as using AI for augmentation, rather than automation. |
|
|
|
| | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
| | | |
