Dear Nawet

As we reach the mid-way point of 2025, the IAPB Communications, Campaign and Events team is delighted to bring you the latest edition of our INSIGHT newsletter – your window into the impactful work driving IAPB’s 2030 In Sight strategy.

As a sector, we continue to work hard to elevate eye health as an economic, social and development issue; integrate eye care into wider health care systems; and activate demand from the ground up.

IAPB’s communications and campaign work celebrates the efforts of nearly 300 members, supporting members to ensure that governments take action. Together, we are all working towards a world where eye care is accessible, available, and affordable for everyone.

This issue of the INSIGHT newsletter spotlights how our campaigns, communications and event initiatives are helping turn the objectives of the 2030 In Sight strategy into reality.

We hope you enjoy this edition and thank you for being an important part of our work.

Best wishes,

Simon Darvill

IAPB Director of Communications, Campaigns & Events

A Day into a Movement

World Sight Day is more than a moment; it's a movement driving year-round action for eye health. Discover how campaign activations are helping us move closer to the 2030 goals.

Learn more.

Why Stories Matter

Stories are powerful tools for change. Discover why storytelling should be central to your advocacy and how you can use stories to push for progress locally.

Learn more.

Image of 2 people behind a Love Your Eyes
Instagram Cut Out.

Events Driving Change

From 2030 IN SIGHT LIVE to vision screenings at UN Headquarters, IAPB-led events are convening accelerating progress for eye health. Discover how our events build partnerships, spark policy action, and keep eye care on the agenda in global health discussions.

Power of Partnerships

Strategic partnerships are fundamental to accelerating progress toward the goals set out in the 2030 In Sight strategy. The success of our Love Your Eyes campaign is a testament to that. Discover how partnerships have driven growth.

Learn more.

Campaigns as Catalysts

Campaigns like #LoveYourEyes aren’t just raising awareness—they are a spark for policy change. Discover how IAPB’s communications and campaigns are turning local actions into global progress for eye health.

Learn more.

IAPB Chief Executive, Peter Holland shares
World Sight Day successes and invites everyone to be part of this
year's campaign.

Join us for World Sight Day 2025

It is clear that our collective campaigning is stronger than ever. Our voices louder and more influential. And now, it is up to all of us to keep the momentum going.

Peter Holland, IAPB Chief Executive, shares an important message inviting everyone to call on global leaders and decision makers to act now on eye health so everyone can #LoveYourEyes and experience the value of vision.

Be a part of World Sight Day

Targeted Campaigns for New Audiences

The Love Your Eyes Kids and Love Your Eyes at Work themes have helped reach targeted audiences with clear reminders to prioritise eye health. We have a suite of resources to continue this work and support both young people and the world’s workforce in understanding why eye care matters. We invite you to download these helpful awareness tools.

Data-driven Stories Making Global Headlines

The #LoveYourEyes campaign collaborates with our member network each year to produce impactful research and insights that capture media attention. This data-led approach led to over 60,000 published articles on our cause in 2024 – gaining coverage across major global media outlets and reaching new audiences.

Read the Campaign Report.

2 women wearing heart glasses, stand holding
Love Your Eyes Signs.

Young girl wearing glasses smiles, colorful
dots in the corner.

Your Story is Powerful

Your story can inspire, enlighten, and inform. When you share it with others, you are sharing an invaluable perspective. You are invited to share you story and help us put people at the heart of #LoveYourEyes.

Submit your story.

Take the Challenge

The World Sight Day Global Challenge takes eye care to parliaments, ministries and rooms where policies take shape. We invite everyone to take the challenge and put eye care in front of the world's decision makers.

Learn more.

Three women stand together smiling with
mountains in the background. The elderly woman in the center wears
glasses.

Celebrating 10 Years

The World Sight Sight Day Photo Competition is celebrating 10 years of visual story telling! To mark the anniversary we are some of our favourite images from across the years.

Visit the gallery.

Plan Your Campaign

Everything you need, all in one place. From posters to press releases, World Sight Day & #LoveYourEyes campaign materials are available to download now. Happy planning!

Download campaign resources.