The option could facilitate more connection around shared interests and hobbies.
The option could facilitate more connection around shared interests and hobbies.
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Friday, August 8, 2025
 
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Social Media Today
Instagram’s Experimenting With a New Way to Highlight Your Interests
The option could facilitate more connection around shared interests and hobbies.
Read More
 
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Social Media Today
TikTok Publishes New Report on How to Improve Marketing Attribution and Focus
The report aims to provide an improved framework for marketing attribution.
 
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Orbit Media
How to Optimize for AI Mentions: 3 Simple Strategies
 
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CMSWire
Why Marketing — and Not IT — Must Lead the AI Transformation
AI needs to live where KPIs are tracked — not buried under servers. Here’s how smart orgs can structure for success, and it starts in-house.Continue reading...
 
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Adweek
WBD Clarifies How Company Split Affects Ad Sales and TV Upfront
Warner Bros. Discovery said the upfront market has 'held up well.'
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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CMSWire
HR’s CX Power Move: Building a Culture That Serves the Customer
To deliver exceptional CX, HR must lead with purpose, empathy and alignment across every employee touchpoint.Continue reading...
 
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Adweek
WPP Revenues Drop 5.8% as It Announces Strategic Review
WPP's stock plunged after it announced disappointing financial results and a strategic review.
 
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Search Engine Roundtable
Google Ads API Version 21 Now Available
Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.
 
Search Engine Roundtable
Daily Search Forum Recap: August 7, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
 
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Marketing Dive
Bud Light kicks off NFL season with at-home tailgates, Peyton Manning
The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.
 
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Digiday
Why performance marketing means nothing without consumer trust
Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale.
 
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Marketing Dive
What Disney’s NFL, WWE deals mean for the future of streaming ads
With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself as linear TV declines.
 
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EVENTS & LIVE TRAINING
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