Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall,...
Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall,...
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Friday, August 8, 2025
 
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Search Engine Roundtable
Google: Clicks To Websites Relatively Stable With AI Overviews (Is It Flawed?)
Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year."
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Digiday
Why marketers aren’t panicking in face of the latest tariff pressures (yet)
There's reasons to be cheerful (well, cautiously optimistic) about the ad economy. Because the gloom expected earlier in the year hasn't really materialized.
 
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Adweek
Peyton Manning Returns for Bud Light’s Epic NFL Season Kickoff
To kick off football season, Bud Light brings back its longtime partner Peyton Manning and its limited-edition NFL team cans.
 
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CMSWire
Clear Language Is the Love Language of Customer Experience
Misaligned terms can break your CX. Here's how plain language keeps teams — and journeys — on the same page.Continue reading...
 
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Adweek
MNTN Reports Strong First Earnings, Touts New AI Creative Tools
The company saw 85% growth in active performance TV customers.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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CMSWire
The Center of the Digital Experience Stack Is the Customer
Tech means little if it’s not delivering a smooth digital experience.Continue reading...
 
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Digiday
Why performance marketing means nothing without consumer trust
Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale.
 
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ClearVoice
6 Best WordPress Plugins to Help You Revive Old Content
Boost traffic, drive engagement, gain new followers — all by reposting your previously published content. These five plugins will help.
 
Search Engine Roundtable
Daily Search Forum Recap: August 7, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
 
SEMrush Blog
ChatGPT Definitely Uses Google to Search the Web
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.
 
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Click Funnels
Pre-Qualify Coaching Leads Through Funnels Instead of Calls
 
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Marketing Dive
Bud Light kicks off NFL season with at-home tailgates, Peyton Manning
The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.
 
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EVENTS & LIVE TRAINING
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American Marketing Association