Electric vehicle manufacturers are responding to consumer preferences for cars that sound like traditional vehicles, rather than the quiet EV profile, by adding various audio profiles to the autos. The "V8" mode developed by Mercedes-Benz replicates the sounds made by its combustion engines and simulates shifting gears. BMW has experimented with options that integrate compositions by famed movie composer Hans Zimmer and incorporate music from a student orchestra.

Streaming platforms such as Prime Video, YouTube and Netflix are rapidly expanding their live sports offerings, with each of the four largest services now hosting exclusive NFL games. The shift allows fans to access a wider variety of leagues and events through mainstream streaming subscriptions, rather than niche sports-only services. Streamers are also integrating sports into broader subscription bundles, making it easier for fans to find games alongside their favorite entertainment content.

Mercedes-Benz has unveiled the GLC with EQ Technology, its first fully electric version of the popular SUV for the US market. The electric GLC is powered by a 94 kWh lithium-ion battery, delivering up to 483 horsepower in its top configuration. It boasts a towing capacity of 5,291 pounds and offers an estimated 443-mile range on the European WLTP cycle. Using its 800-volt architecture, the GLC can charge at up to 330 kW, adding up to 188 miles of range in just 10 minutes.

Snapchat and Instagram are intensifying their focus on creator-driven content to boost user growth and engagement. Snapchat's Spotlight feature and Instagram's Reels and Stories are at the forefront, designed to encourage users to share and discuss content in private, moving away from purely public feeds. The pivot is a direct response to younger users' preference for ephemeral and authentic sharing.

Ralph Lauren has introduced Ask Ralph, a conversational AI chatbot integrated into its app to offer users real-time, stylist-like advice. The chatbot provides shoppable, visually curated outfits and responds to open-ended styling queries, replicating the in-store stylist experience for those who want to be bougie on a budget.