• Campaign highlights the enhancements in design, innovation, technology and convenience for the powerful turbo hybrid-driven Sportage
• Kia’s longest-running and best-selling nameplate has undergone its most significant change since the fifth-generation model launched more than three years ago

Kia America continues to revel in the joy, adventure and excitement of the classic American road-trip with the second installment of a two-part creative campaign for the Sportage SUV, this time featuring the 2026 Sportage Hybrid SUV. As the fast-growing brand’s best-selling nameplate, the 2026 Kia Sportage advances design, innovation, technology and convenience across three diverse powertrains, including the powerful turbo hybrid model.

Titled “Relationship Tripping” and set to “Rock’n Me” by the Steve Miller Band, the spot picks up as the young couple’s cross-country road trip in their Kia Sportage Hybrid SUV continues. Traveling through Tennessee, Nevada, Michigan, Maryland, New York and Maine, they celebrate life milestones along the way, including a stop at a wedding chapel and the gift of a baby onesie. A link to the first spot, “T-Shirt Tripping” can be found here.