Hi there,

Nearly 6 in 10 drivers already belong to a fuel loyalty program—but what about the other 42%? Those non-users represent a huge growth opportunity for brands, according to new research from Amazon Ads and GWI.

In a new special feature, “Priming the Pump: Fuel Brands Bet on Loyalty,” read what consumers consider important about loyalty programs. You’ll learn what types of messaging and benefits can boost retention, foster trust, and keep customers driving back.

Enjoy!
EMARKETER

Brought to you by Amazon Ads.