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OCTOBER 13, 2025 |
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When is US retail in-store ad spend expected to reach $1 billion? |
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A) 2025 B) 2027 C) 2029 D) 2035 |
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TOP STORY |
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“Gaming is one of the most engaging channels, and what makes it particularly interesting is its ability to convert taps into transactions,” said Maya Kosovalic, vice president of marketing at L’Oréal-owned NYX Professional Makeup during Advertising Week New York. |
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But that conversion hinges on authenticity. |
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IN THE NEWS |
Government data disruptions leave retailers limited economic visibility. As retailers enter the crucial holiday season, they face an incomplete view of consumer demand, even as the latest figures point to rising financial strain on most households. Read online |
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Other headlines: |
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OpenAI, Google, Anthropic test agentic ecommerce in India. India is piloting a program to allow consumers to shop and pay for products directly through AI chatbots using United Payments Interface (UPI), per TechCrunch. Read online
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Shein’s US sales fell 8% after the US closed de minimis loophole. The rule had allowed foreign packages valued under $800 to enter the US tariff-free. Read online | | | |
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ANALYSIS |
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Recently, analysts have noted several indicators that point to streaming finally overtaking traditional linear television. |
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"YouTube has been at the top of Nielsen Gauge's index of the most watched sources of entertainment on streaming or linear for the past several months," said our analyst Paul Verna on a recent episode of "Behind the Numbers." "It's the first time this has happened consistently." |
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