October 15, 2025

Our top picks from the current issue of Harvard Business Review

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Bag Man: The Story Behind the Improbable Rise of Coach

by Lew Frankfort

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. A riveting, candid business memoir, Bag Man traces an extraordinary leadership journey that built a legacy brand.

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