There has been a fairly steady drumbeat of bad news out of Porsche this year, from weak sales in China to U.S. tariffs and an embarrassing fall from Germany’s blue chip index last month.
Porsche stock has lost more than half its value since its IPO three years ago, making Oliver Blume’s unpopular dual role as Porsche CEO and CEO of parent company Volkswagen increasingly untenable.
Facing a series of urgent problems, Porsche has lined up ex-McLaren boss Michael Leiters to take over as chief executive. But not until January 1. What until recently was a plum role at a high-margin business in the car industry is now seen as more of a “poisoned chalice,” a restructuring job that will likely involve fresh job cuts and getting the company’s sales back on track.
Meanwhile, in a couple of months Blume will start running Volkswagen full time – in a vote of confidence, the automaker extended his contract for five years until the end of 2030.
Volkswagen is arguably an automaker in need of a full-time CEO. In particular in China, where after years as the country’s No. 1 automaker it was overtaken by local rival BYD in 2024. At its current rate of growth, China's Geely appears set to knock Volkswagen into third place in 2025.
No wonder investors have been unhappy.