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er was 100 watts on 350 metres (857 kHz). 2LO was allowed to transmit for seven minutes, after which the "operator" had to listen on the wavelength for three minutes for possible instructions to close down. On 14 November 1922 the station was transferred to the new British Broadcasting Company which in 1923 took up the nearby Savoy Hill for its broadcasting studios. At midnight on New Year's Eve 1923, the twelve chimes of Big Ben were broadcast for the first time to mark the new year. The British Broadcasting Company began transmissions in London on 14 November 1922 from station 2LO in the Strand, which it had inherited from the Marconi Company (one of six commercial companies which created), but technology did not yet exist either for national coverage or joint programming between transmitters. While it was possible to combine large numbers of trunk telephone lines to link transmitters for individual programmes, the process was expensive and not encouraged by the General Post Office as it tied up large parts of the telephone network. The stations that followed the establishment of 2LO in London were therefore autonomously programmed using local talent and facilities. By May 1923, simultaneous broadcasting was technically possible at least between main transmitters and relay stations, the quality was not felt to be high enough to provide a national service or regular simultaneous broadcasts. In 1924, it was felt that technical standards had improved enough for London to start to provide the majority of the output, cutting the local stations back to providing items of local interest. The company became the British Broadcasting Corporation in 1927. On 9 March 1930, 2LO was replaced by the BBC Regional Programme and the BBC National Programme. The lette