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 | | "We don't want to leave the Hooters world in the condition it is in," says Neil Kiefer (far left), CEO of the Original Hooters Founders Group, alongside cofounders (from the left) Edward Droste, Dennis Johnson, and Gil DiGiannantonio. Edward Linsmier for Forbes |
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Back in the 1980s, Neil Kiefer and a group of friends set out to open a restaurant that “they couldn’t get kicked out of,” founding the first Hooters location in Clearwater, Florida. Now in their 70s, Kiefer and the rest of the Original Hooters Founders Group have a mission to save their chicken wing empire from going bankrupt.
Their plan involves a transformation of the struggling restaurant chain, which will begin with returning Hooters to a more wholesome image. “We don’t want to leave the Hooters world in the condition it is in,” says Kiefer. “We have a moral obligation.” |
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