The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.
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Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.
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The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.
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Learn how to speak the CFO’s language and build a CX business case that gets your program funded.
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Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.
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The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.
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