What you'll find in this email:
- Discover your next business strategy
- Can AI design better than a human?
- Courses OUT: Community IN
I’ve learned something from every home renovation we’ve done, no matter how beautiful the vision, if the foundation isn’t solid, everything else eventually cracks. (And yes, my husband’s a handyman, so we basically live in “what if we just knock that wall down?” mode.)
There are things I absolutely love about it: the designing, the paint-color debates, the imagining how lovely it’ll be to host people once the dust settles.
And then there are the other things. The mess. The chaos. The thrill (read: pain) of spending thousands fixing something no one ever sees — the foundation. You never notice it when it’s strong, only when it’s failing.
But I think that the most fascinating thing about home renovations is that they never really end. There’s always something to tweak, fix, or replace. Things break, things evolve, and if you’re paying attention, there’s usually a silver lining hiding in the drywall dust.
But that’s life, isn’t it? And business too. A never-ending loop of showing up, taking stock, adjusting, and just… doing the work. And in both, there’s one thing that makes all the difference: the people.
What do people have to do with home renovations? Everything.
Because when it comes to homes or life, or business, drywall and paint can only take you so far. It’s the people who make or break the house.
You can have the best blueprints in the world, the dream, the vision, the perfectly color-coded plan, but if your crew doesn’t show up, if you try to carry it all alone, or if you forget to pause for pizza halfway through the chaos, it starts to feel impossible.
Running a business isn’t all polished reveal moments and picture-perfect launches. It’s long days, messy middles, and a whole lot of “does this even make sense?”
We know this but in case you needed a reminder: you’re not meant to do it alone. The people you surround yourself with your team, your community, your partners , that’s what keeps the walls standing and the lights on.
At Showit, we believe in that kind of partnership. The kind that hands you the right tools, cheers you on when you’re knee-deep in drywall dust, and reminds you that what you’re building matters.
Because small business isn’t about websites, it’s about builders. Keep showing up. Get around good people. Choose tools that make it easier to keep going. When you do, there’s nothing you can’t create.
Community isn’t a luxury, it’s a business strategy.
Your friend,
Sarah at Showit
P.S. In case you were wondering if the “foundation” thing was just an analogy, it’s not. Here’s are a series of images from when we literally had to fix the foundation on our first house.
$4000 dollars and several enormous tree roots later, we ended up with what can only be described as… a flat area covered in carpet. Not exactly glamorous, but it was solid.
Turns out, building something that lasts, whether it’s a home, a business, or a story, always starts with what’s underneath.