Digiday Daily

November 13, 2025

Presented by

Job cuts made at Brandtech group media agency Jellyfish may be the latest symptom of a contracting advertising and marketing job market. The company cut as many as 50 roles at the end of October, following a slowdown in client spending, Digiday has learned.

Jellyfish’s cuts are small, compared with the job losses at holding company agencies in recent months.

Forrester analysis suggests agency headcounts have fallen 8% in 2025. In August, Dentsu committed to eliminating 3,400 jobs worldwide, approximately 8% of its staff. WPP, meanwhile, cut 7,000 during the final months of Mark Read’s CEO tenure; 700 came from Ogilvy alone.

TOP STORY

Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland's job market

A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.

OTHER THINGS TO KNOW

The rise of zero-click search has disrupted the once-reliable flow of referral traffic from search for many publishers. Done right, curation enables publishers to replicate and even expand the reach they once enjoyed from search. Partner insights from Nexxen.
Sales are essential. However, when a brand’s strategy hinges on every dollar spent leading to a purchase, it misses the bigger picture. Long-term performance success comes from brand-building, and that starts with trust. Partner insights from Vistar Media.
Consumer attention is at its peak post-purchase, and savvy brands are using the moment as an opportunity to capture revenue.Partner insights from Fluent.

MARKETING

The Creator Economy

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands are getting more creative in their quests for influencers their competitors may not have already tapped.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

We make it easy to get the W for your clients’ campaigns

Team up with the playmaker you’ve been looking for. Disney Campaign Manager makes it easy for agencies to reach the right audiences with precision — across Disney+, ESPN and Hulu streaming platforms. Launch, measure and optimize all of your clients’ campaigns from one simple-to-use dashboard for total control. Bring home Q4 wins for your clients with the game-changer your campaigns need.

Learn more

PARTNER INSIGHTS FROM NEXXEN

Why publishers should shift from clicks to curation

It’s not clear what form zero-click search will take in the future — how artificial intelligence may continue to reshape the media ecosystem. Still, there’s reason to be confident that curation is part of the solution.

PARTNER INSIGHTS FROM URBAN SCIENCE

Why traditional targeting falls short in today’s market

Relying on outdated audience data is costing marketers — one recent ANA study found that annual global inefficiencies in digital ad waste are around $26.8 billion.

DIGIDAY +

Member exclusive