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NOVEMBER 13, 2025 |
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What lifestyle brand recently partnered with Pantone Color Institute to launch the brand’s signature red shade? |
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A) Spanx B) Lululemon C) Vineyard Vines D) Columbia |
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TOP STORY |
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Leading tech companies are making personalization a priority in the months ahead, with AI turbo boosting targeting. |
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In a string of earnings calls, big tech executives planted their flags on personalization, pointing to generative AI tools as a means for marketers to make more individual appeals to consumers, while driving revenue for their organizations. |
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IN THE NEWS |
AI is taking entry level ad jobs—except for those fluent in the tech. AI is reshaping the ad agency landscape and eliminating the need for entry-level hires, according to a Sunup report that found that 91% of US senior agency leaders expect AI to reduce headcounts and 57% have slowed or paused entry-level hiring. Read online |
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Other headlines: |
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Netflix releases ad viewership metric as streaming landscape changes again. Netflix advertising chief Amy Reinhard claimed the streaming service has 190 million monthly active viewers (MAV) worldwide—a new advertising metric the company shared after it stopped reporting subscription numbers earlier this year. Read online
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Paramount Skydance tries reinvention at speed, and so far, it’s working. The company’s results landed roughly where Wall Street expected, and shares jumped more than 10% after Ellison’s team paired a sober set of numbers with a far more exciting narrative: Paramount is done surviving; now, it’s ready to move. Read online | | | |
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ANALYSIS |
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GenAI is becoming an indispensable tool for shoppers looking to navigate the endless aisle that is ecommerce. |
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Two-thirds of consumers who make a weekly online purchase regularly use genAI assistants like ChatGPT to inform their shopping decisions, according to a survey from ecommerce retention platform Yotpo.
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Unsurprisingly, younger buyers are leading the charge. |
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PODCAST |
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In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we looking at the rise of a financial services super-app that competes with banks—or a NerdWallet-style affiliate play that sells Gen Z customers to other financial service providers? Join the discussion with host and Head of Business Development Rob Rubin, and Principal Analysts Tiffani Montez and Max Willens. |
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