What will drive growth in small and major domestic appliances?

The home appliance market is evolving fast, and consumers are leading the charge. What they want is compelling value for their money.

So what is this value? 

NielsenIQ's latest Home Appliances Outlook reveals the most lucrative market trends, analyzing where manufacturers and retailers should focus their product assortment, innovation, and marketing investments.

Inside, gain insights on:

• Gen X Purchasing Behavior
• Replacement Cycles
• Chinese Brand Growth
• Evolving U.S. Tariffs
• Home Country Manufacturing

We hope that these insights strongly enhance your view of the buyer journeys and sector purchasing behaviors that lie ahead.