You’ve probably seen the ads on social: cosmetic treatments with thousands of five-star reviews, or impossibly upbeat testimonials from people who’ve discovered a new lease on life after taking some “wonder drug.” Our new series Background Briefing: Before and After digs into what those ads don’t tell you, and how the stuff left out of the marketing can be life-changing too, in ways people never expect.
Dive into the first episode tomorrow as Tynan King goes down the online rabbit hole of a booming hair-loss drug. For many young men, it’s everywhere on their social media feeds. As we found out, it’s also associated with some pretty serious psychological side effects. Ty wanted to know: why are men in Australia not being warned about this, when it's mandatory for labels in Europe to carry these warnings?
Across the season, Before and After explores four distinct health products, and reveals the human cost of industries built on our deepest insecurities. We hope it gives you a very different view of the glossy ads in your feed.
— Tom Oriti, host of Background Briefing: Before and After | 
