This issue of EMARKETER Chart of the Day is made possible by DoorDash. Connect your brand with shoppers who are already in buying mode. With DoorDash Ads, you can reach customers as they decide what to order—and what to try next. Drive awareness and sales where intent meets action. Learn more. |
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NOVEMBER 14, 2025 |
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Key stat: While 45% of US adults expect free shipping on any order, 16% of those consumers will not make a purchase if they have to pay for shipping, revealed August 2025 data from Radial and Dynata. |
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Beyond the chart: |
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55% of digital shoppers worldwide consider free shipping one of the most important factors online, according to January Ipsos data sponsored by Temu.
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42% of shoppers worldwide chose to shop in-store versus online to avoid shipping costs and wait times, found a February survey from Criteo in partnership with Harvard PR and Vitreous World. |
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Use this chart: Consider setting your free shipping threshold at $25–$50 to align with where most consumers draw the line. Marketers can also use this data to consider free shipping as a key callout in marketing, and test loyalty perks that reduce or waive shipping fees. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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