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Maintaining culture during major changes.
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Brrrr, it’s Friday. There’s a chill in the air, so bundle up in your desk sweaters and break out your space heaters. Anything to stay warm, HR peeps.

In today’s edition:

But first, culture

HR + AI = RIF?

Bad news Bears Big Four

—Paige McGlauflin, Mikaela Cohen, Courtney Vien

RECRUITMENT & RETENTION

The exterior building of a Valvoline instant oil change retail location in Texas.

Jhvephoto/Getty Images

“You’ve changed.”

It’s not just a cliché you’ve heard in hundreds of coming-of-age films, when the protagonist’s bestie inevitably feels left behind on their journey. It’s also a sentiment in corporate America, among employees who feel their employers have transformed beyond recognition.

Companies are always changing, and maintaining what makes their organization unique is a challenge that’s attracted interest from the likes of HR leaders, researchers, CEOs, and more.

Valvoline, the automotive services chain, is familiar with change, and not just because it specializes in oil changes. Since selling its product business to Saudi Arabian petrol behemoth Aramco in 2023, and focusing on growing its remaining retail operations, it’s kept its attention on maintaining its corporate culture amid a period of significant change for its retail business.

For more on how Valvoline’s CPO maintained the company’s culture during a period of major changes, keep reading here.—PM

Presented By Paylocity

HR STRATEGY

A robot Customer Service AI Assistant typing on laptop

Brittany Holloway-Brown, Photo: Top Stock / Adobe Stock

Layoffs have reached historic highs this year, and the AI arms race could be partly to blame.

There were 1,099,500 million job cuts between January and October, up 65% from the same period in 2024, a recent report from consulting firm Challenger, Grey, and Christmas found. And some of those layoffs affected HR departments. Amazon announced last month a 30,000-employee reduction-in-force (RIF) that has, and will continue to, affect HR pros. And Google earlier this year offered a buyout to employees in its people ops function.

People leaders, who largely lead employees through RIFs, may now find themselves on the chopping block, experts told HR Brew. However, it’s not all doom and gloom.

For more on the challenges, and opportunities, ahead for HR, keep reading here.—MC

HR STRATEGY

IRS layoffs

Dragon Claws/Getty Images

Employees at Big Four firms on both sides of the Atlantic got some bad news last week. In the US, PwC cut 150 business support staff, the Wall Street Journal reported, following news that its annual report showed it trimmed 5,600 positions in FY 2025. In the UK, KPMG stopped giving junior auditors overtime pay during busy season, according to the Financial Times (FT).

Both PwC and KPMG, and the accounting field as a whole, have experienced slowing revenue growth. PwC’s revenue, for instance, was only up 2.9% in FY 2025, down from 3.7% in FY 2024, and 9.9% in 2023.

The decline follows a period of high post-pandemic demand for consulting, during which advisory services accounted for about half the Big Four’s revenue and many firms went on a hiring spree. The boom started to dwindle in 2023, when Deloitte, EY, and KPMG made staff cuts. PwC US followed suit, laying off around 1,800 people in October 2024 and 1,500 more in May 2025.

For more on the cost-cutting measures hitting Big Four staff, keep reading on CFO Brew.—CV

Together With Paylocity

WORK PERKS

A desktop computer plugged into a green couch.

Francis Scialabba

Today’s top HR reads.

Stat: Over 1,000 Starbucks baristas in 65 US stores went on strike yesterday after union contract negotiations failed. (CNBC)

Quote: “There’s no back to normal in this deal because all it does is kick the can until January 30…It’s a little like the federal workforce is going to return to their house after a hurricane and there’s another storm on the horizon.”—Max Stier, president and CEO of Partnership for Public Service, a nonpartisan nonprofit government organization, on why the government reopening does not mark a return to normalcy for the federal workforce (CNN)

Read: President Trump has employed 2,033 foreign-born workers across his various properties since 2008. (Forbes)

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